Copyright is something that is held for drive (presumably by FOX and possibly the creators), and they have the "exclusive right" to distribute the content, or give other's the right to to produce copies or reproductions.
The Copyright holder could certainly grant limited rights to reproduce certain marketing materials used for the promotion of a show (and they could do this without waving other copyright protections), and still maintain that the show is still their property, and that they maintain the trademarks and rights for the full show. Unless they have specifically granted those rights, I would expect them to protect their copyright.
If you are really really interested in the basics of current copyright, the Wikipedia entry here:
Copyright is actually pretty accurate.
The protect it or lose it is more applicable to trademark law than to copyright, as phrases like to "Xerox" something began to mean something beyond the company, and the protected status of the trademark went away.
Note: I am not a lawyer, but I have studied some IP law in Graduate School.
Vortex and Consuela are lawyers.
What's the premier date again? (I need to put it in my flashy new paper datebook!)
April 15th. (2 hours)
And then more show on Monday, the 16th.
Thanks, sumi!
man, i wish fox shows were on the ondemand. It makes my non-tivo having life so much easier.
::cough:: Trademark, isn't it, Vortex? You don't lose copyright by failing to protect it, you lose trademarks.
yes, you're right
smacks forehead
(stupid terms of art). Although, items within the clips may be trademarked (like the logo, or characters, or the particular design of a car)
I got all excited during the promo in the Riches. I was all, "Look, it's my people! On my teevee! Or at least behind it!"
FOX put a load of clips on Youtube for Drive, but then ditched them about a week later - don't know why. I think it's probable some part of Fox is having a dispute with Youtube, at a guess. They haven't removed any user generated clips, though.
According to thefutoncritic Fox has announced that On the Lot will be taking the Monday at 8 timeslot as of May 28th. I think that about 7 episodes of Drive will have aired by then.
Does anyone know what timeslot it might move to or is the situation as we say, fluid?