Oh, I don't think there's anything wrong with making it an event. It's just a lot of faith that they think -- presumably -- a LOT of people are going to turn up for it, which they can afford with something like 24. I think it's a great idea, but a ballsy one.
To be clear, why I thought the promo rocked: it has three major elements I wanted to see:
- An event. A reason to watch. This is one of the biggest things in marketing to me, as I banged on about many pages ago here.
- A mystery. A reason to watch the beginning. Also banged on about many pages ago here.
- It looks cool, and makes clear it isn't a show about cars, but characters.
I hope the cars have character.
I hope the cars speak. Annoying. Elevator. Voices. With sarcastic, snarky timing.
"Oh, dear," they should say. "Another dangerous curve."
Remember back in the good old days (i.e. the '80s) when cars talked?
A door is ajar. A door is ajar.
And then my friend would say, "A door is not a jar; a door is a door."
Wait - I'm glad we don't have talking cars anymore.
Judging by the level of Impala-obsession and truck-love in SPN fandom, I don't think the vehicles need to speak to have character.
The talking car approach is treading in dangerous territory—if a show features talking cars and the vocal talents of Larry the Cable Guy, my own mother being showrunner wouldn't motivate me to watch.
I hope the cars speak. Annoying. Elevator. Voices. With sarcastic, snarky timing.
Or, you know, Marvin the robot style whinging.
Or "I can't do that Dave."
"A door is not a jar; a door is a door."
I do this still...
re: Sunday/Monday, maybe there isn't a strong lineup on that Sunday evening, so they figure they'll catch some of the "24 crowd", or people that are looking for something to watch. Then they'll come back for Monday night.
My friend's car (or rather it's alarm) would tell people "Please step away from the vehicle." Then, "If you do not step away from the vehicle..." I can't remember what it said after that, because most people stepped away.