I wonder what other great things with sucky trailers I have missed.

I know there's loads in my case. I do think there's a disconnect between advertising to modern consumers and being successful. For example, I've never seen a Firefly advert which makes me think "Oh, I'd have watched that". Sure, they're character ensemble shows so you want to get that across, but I think -- in my case -- the standard advertising tried doesn't work. Unless they use the 1 minute (or whatever) spot to show me a _reason_ why I should make an hour free in my schedule to watch something live, it ain't going to happen. Same with spending £5 and 2 hours going to the theatre.

I mean, I'm going to watch Drive because Tim's running it, and I've noticed he knows his shit and can actually write really well, too. But the people with the Nielsen boxes don't usually know their Spellings from their Whedons, so I hope the Drive promos don't suck.

I think the Heroes trailer ploy of playing the aspect that the plot is driving somewhere really helps sell the show. It creates a hook, making you want to watch it to find out where it's going to go. Here: [link] (contains some Heroes spoilers if you're not up to date).

I also avoided watching Fight Club because of the trailers.

::didn't like Fight Club all that much when I finally saw it::

t /pariah

Ailleann, I used to like you.

Kevin, I love the Heroes promos. I don't know how they make mundane phrases like "Save the cheerleader, save the world" and "Are you on the list?" (yes, they've already made a shirt!) sound so damn cool!

Save the cheerleader, save the world is probably one of the worst phrases I could imagine, on paper. But, uhm, it works. Somehow.

Show not in real time. 13 hours would kinda take the "cross" out of "cross-country."

Also, I think the show will be marketed quite well.

Okay, how intelligent am I. (I left off the question mark).

Kristen, somebody should convince the net to put the first 7 minutes on Youtube (after it's finalised, obviously), and the FOX MySpace page. In my opinion, anyway. Youtube clips reach millions of people in many cases, particularly things like this which is fresh content. That's a lot of free advertising.

I do agree they have a lot of material to work with on this one, in terms of trailers, demographics etc.

FOX Firefly promo: [link] (you have to watch it imagining you don't know the characters).

wow. i don't think i ever saw that. that's...bad. worse than bad.

tiggy, oh, there's far worse out there. The ones with the line "Out there? It's out THERE!" are best. They actually advertised it quite a lot with those promos; during Baseball. Because all the sci-fi viewers I know watch baseball.

Here's my favourite FOX advert for Firefly: [link]

It's like a very bad fan video where EVERY CLIP EVER has been thrown in (with most of the clips from the unaired pilot), and captions. I won't spoil them. It's proof you can spend a year on a show and then have a net destroy it.

It's hard to judge these things now, to be honest. I wasn't actually going to check out Firefly until I found out Jewel Staite was in it. And I didn't love it for a while. But now that I do love it, it's like all the things that I think put viewers off at first (the twangy soundtrack, the random Chinese, the unexplained references to aspects of the world) I now find very endearing. So just seeing clips of the show is good enough for me. I mean, there are spaceships and action and random sex! What's not to love?