Of course, Bill Hicks thought everybody in marketing was going to hell.
You're not friends. You'll never be friends. You'll be in love till it kills you both.
Spike ,'Sleeper'
Literary Buffistas 3: Don't Parse the Blurb, Dear.
There's more to life than watching Buffy the Vampire Slayer! No. Really, there is! Honestly! Here's a place for Buffistas to come and discuss what it is they're reading, their favorite authors and poets. "Geez. Crack a book sometime."
DavidS - Apr 22, 2006 8:15:26 pm PDT #372 of 28061
"Look, son, if it's good enough for Shirley Bassey, it's good enough for you."
Gus - Apr 22, 2006 8:26:06 pm PDT #373 of 28061
Bag the crypto. Say what is on your mind.
First of all, the market is decentralised.
Advertising is dead.
... now, we come to the issue of marketing. Sure, Blair Witch did a thing seven years ago that was right for that time. Studios have tried to force that phenomenon since then, with marginal effect.
The pure barometer is the material in the mind of the recipient. The rest of it is about bucks.
Strega - Apr 22, 2006 8:35:02 pm PDT #374 of 28061
Good on you, that you do not read the Post 'cuz Pulitzer-Comm said to do so. That is you. I am not talking about the discerning public.
Do you know anyone who reads a particular paper because someone on staff won a Pulitzer X years ago? I don't, but I'm sure that people like that could exist. I simply doubt that it's a significant number of people.
You said that that the Pulitzer had "enormous weight in what people consume." Even assuming that by "enormous" you only mean, "equal to the influence of an Oscar," I'm still skeptical. I have granted that more people will see movies that get, or are nominated for, best picture. That doesn't mean that they'll turn out in droves for the next movie by the same writer, or director, or actor. So the influence isn't ongoing.
Blogs are more like newspapers than movies or novels. Being deemed "great" once will get you momentary attention from a very small group of people. Hearing that a year ago some blogger did a single piece that was brilliant? I'll look, but net years are like dog years -- as a "what to read *now*" guide it'd be useless.
The Nobel brings attention to achievments in science in a way that simply wouldn't exist without them. Ditto for the Pulitzer and journalism.Oh, I think the Nobel carries much more weight in the popular consciousness than the Pulitzer, because it's not about something the average layman understands.
DavidS - Apr 22, 2006 8:42:31 pm PDT #375 of 28061
"Look, son, if it's good enough for Shirley Bassey, it's good enough for you."
The rest of it is about bucks.
Hence the "market" portion of marketing, right?
Blogs are more like newspapers than movies or novels. Being deemed "great" once will get you momentary attention from a very small group of people. Hearing that a year ago some blogger did a single piece that was brilliant? I'll look, but net years are like dog years -- as a "what to read *now*" guide it'd be useless.
I noticed this just from the books that I've done. The shelf-life of a book is just hugely different than that of a magazine or an online post. And it winds up engaging in a public dialogue for a much longer time.
We did the Bubblegum book many years ago but its still the definitive reference on that particular tiny niche market. So when stuff comes up, we still get media hits for comments etcetera. Goldmine - the record collector's magazine - did a huge Bubblegum issue a few years before our book, but it doesn't maintain the same kind of media longevity.
Gus, I don't think advertising is ever going to be dead. It's just going to keep mutating like a retrovirus trying to be unrecognizable as advertising. But that's what it will be.
Gus - Apr 22, 2006 9:04:02 pm PDT #376 of 28061
Bag the crypto. Say what is on your mind.
Somehow, Strega and I are at war. So be it.
In terms of what the Pulitzer influences, I am biased toward fiction. I've bought fiction because of a Pulitzer, when I'd otherwise be disinterested.
If they would point me toward a blogger of interest, I would peek in.
For the Academy ... if it has an Oscar and I have not seen it, I will press "record " on the DVR. What the hell, I'm giving all those dollars to Cinemax. I might as well see what's on.
This is the influence I am speaking of.
The Nobel ... I work in the sciences. They only reward effort after it is expended. Long after it is expended.
Strega - Apr 22, 2006 9:16:05 pm PDT #377 of 28061
You said that the Pultizer had enormous influence on readers, and that it was a fact. I asked for evidence. And explained why I thought you were overstating things.
If that's war, I guess I'm out. G'night.
erikaj - Apr 22, 2006 9:16:59 pm PDT #378 of 28061
I'm a fucking amazing catch!--Fiona Gallagher, Shameless(US)
No...Bill Hicks thought people in marketing should kill themselves and that they were also sucking the devil's dick. Really, Hecubus. Get your facts straight. And how much do I love profaning a discussion about literature by saying "sucking the devil's dick." Enough to stay out of grad school, that's how much.
Scrappy - Apr 22, 2006 9:17:28 pm PDT #379 of 28061
Life moves pretty fast. You don't stop and look around once in a while, you could miss it.
The Pulitzer is like the Caldecott--if you know what it is, it can influence your consuming. If I am looking at a nonfiction book and see it has won the Pulitzer, I am more inclined to give it a go than another book on the same subject.
The Pulitzer is a big BIG deal in the theatre--plays that win usually get produced at regional theaters all over the country and they use the prize as a selling point.
aurelia - Apr 22, 2006 9:30:37 pm PDT #380 of 28061
All sorrows can be borne if you put them into a story. Tell me a story.
The Pulitzer is a big BIG deal in the theatre
Did you notice that there wasn't one this year?
Gus - Apr 22, 2006 9:55:27 pm PDT #381 of 28061
Bag the crypto. Say what is on your mind.
This is all about mediation. Who gives a rusty frimp if the Pulitzer people were watching a play this season?
People who are selling the play. That's who. If the Pulitzer Committee had said that such-and-such a blogger always has her ducks in a stack about theatre and she digs such-and-such show the most, said blogger could make the play.
That is how it really happens, now. Print reviews are entirely after the fact. Ditto breaking-news in print/broadcast. When you release a movie, you pound the refresh key on "Ain't It Cool". What The Times said a week ago machs nix.