I think we were once talking about this pilot in here. (Though I could be remembering wrong.)
CULT (The WB) - Matthew Bomer ("Flightplan") has been tapped for the lead role in the drama project, which has been given the green light to produce a pilot. Rockne S. O'Bannon ("Farscape") is behind the Warner Bros. Television-based hour, which had previously been given a put pilot commitment. Bomer will play Jeff Sefton, who's described in the casting notice as: "26. Jeff is a smart, great looking guy who dropped out of MIT to support his younger brother when their parents went missing 3 years ago. He presently works as a pool cleaner in LA so that his brother can attend college - a sacrifice that Jeff tries to mask with a smart, wry sense of ironic humor. When his brother, Nate, goes missing, Jeff discovers Nate's obsession with the tv series "CULT" and the unsettling subculture of the show's fans. He enlists Chloe who is a PA on "CULT" to help get clues about his brother's disappearance." Also on board is Yves Simoneau ("The 4,400"), who will direct the pilot from a script by O'Bannon.
My conclusion is that they've learned from the brilliance of Prison Break and have built shirtlessness into the show's premise.