Well, I know a little something, not that I'm claiming to know it "on the hoof" or like somebody who's really in it does. Just from watching.

I'm not concerned with Fly-By-Night by itself. But you know not a lot of similarity to "FUBU". And based in part on "Fly" being one of the few pieces of hip-hop slang we know, and one that preceded hip-hop by many many decades. An author who shall remain nameless here once named a Japanese character "Sushi".

At some point you do want to find an intensive source for the language. Yeah I know you have Desmond; but you probably want to use him more for things he is sole source on. You may want to dig for essays written in hip-hop dialect, hip-hop song lyrics, - written sources. Better yet find a living source who has some familiarity. Back in the sixties do you remember that Time article where someone tried to explain that hippies used the term "bread" for money to show their contempt for it - without even realizing that the term "bread" was used by the beats, and I think even in the jazz age? Or some of the really bad movies that tried to capture the way the rock music world spoke? Just because you know some of the roots of hip-hop don't get overconfident about knowing what it turned into. Feedback from middle aged white people -fine part of the market. But I know you want to get it right; and our feedback is not enough to let you do that.

And even Erika's being apparently a hip-hop fan - that gives you something. But someone who knows what would be right or wrong in dialog - that's important too.

Yeah, it's true. By the time I've seen it, it's gone through some writers' and producers' hands.(good, smart, people, but it's not like living it, i"m sure. Just like most movies about disability are crap.) And I am just a "dumb white girl from Glendale" who has seen "The Corner" bunches. Good to keep in mind... the need for on the hoof source material. It is such a good point, I forgive you for putting years on me, Typo Boy.

I have Daymond, not Desmond.

And this is fiction. Fiction, fiction, fiction. I don't want it to be much like FUBU; that's part of the point.

edit: cat walking on keyboard.

Yes, sources for the slang are on the list, believe me. Not to sound too prickly, but I *have* been writing novel length fiction a good long time, and one thing I've always found is that overthinking - in this instance, trying to tie every possible aspect of whether every possible word will tie into something Ja Rule's grandfather said in 1967, or something - is going to make for stiff, stilted language.

You might want to consider trusting that the source of a name like Fly By Night isn't necessarily anything at all to do with hip-hop. In fact, while everyone's been busy wondering whether it has the cred, I've been working out why he chose it - and it has to do with his mother's grandfather. The "fly" aspect is purely serendipitous.

Erika - sorry I know you are young. I'm just too used to most of us on this board being 30's and above.

And you come across as both smart and mature; And I've got to keep in mind that lots of other things besides years can produce maturity.

It depends when the company was founded also, as far as using up-to-date slang. Fly works for like early 90s for sure. (Cite: "Girls be on my jock, cause my system's fly," LL Cool J, "Boomin System," 1990.)

And Deb. My point was not so much about this one point but about the setting you are building in general. At some point you will need some dialog, and you will want it authenic or at least free of embarrassing errors. True?

Gar, I have nine separate sources - most of them at the elite level of the industry - who've been basically instructed to talk to me whenever I ring their phones. I also have eleven hours of interviews, the founding braintrust of FUBU, sitting around their conference room at the Empire State Building, shooting the history in their own language. Sometime after we close the deal, I should be spending a weekend in LA as a guest VIP, absorbing the club scene there now, asking questions and talking to people about what it was like then.

Not an idiot. And not overthinking it.

The language will also have some pretty frickin' qualified WIP readers.

Yeah, I have a feeling Deb has more than enough qualified peeps to steer her on the lingo.

I mean, that's kind of how this party got started, y'know?

Deb, I almost hate to ask because silly question, but will you be listening to the dulcet sounds of classic hip-hop for this? (A thing for which I figure you've got plenty of sources as well.)