That's the kind of over I like.
Wrod. I'm not picky. I'll take any kind of over that's not.
Discussion of the Mutant Enemy series, Firefly, the ensuing movie Serenity, and other projects in that universe. Like the other show threads, anything broadcast in the US is fine; spoilers are verboten and will be deleted if found.
That's the kind of over I like.
Wrod. I'm not picky. I'll take any kind of over that's not.
despite Universal's best marketing efforts
You mean TV commercials for a single week preceding the movie's release, and then nothing more? Yes, that was dandy marketing.
I saw a fair amount of marketing.
As did I. The marketing was there. I don't know that it was necessarily aimed correctly, but it was out there. I saw commericals, trailers and posters on par with any other major release.
I think the Browncoats mini-doc in theatres didn't do any favours, but the trailer did run before Batman Begins, and maybe Fantastic Four when I saw them. Not inconsiderable.
They showed the trailer at Hitchhiker's Guide to the Galaxy, too. I saw plenty of marketing, and a lot of it was in non-genre places. People just didn't go.
But a short 30-second TV spot after opening weekend could have helped so much. "The Number One New Movie In America! Loved by critics and audiences!" or something along those lines.
It could have also put the movie even deeper in the red.
But a short 30-second TV spot after opening weekend could have helped so much. "The Number One New Movie In America! Loved by critics and audiences!" or something along those lines.
I seem to recall there were spots the week after opening that cited the great reviews. No "#1 new movie in America" but they did have the critics' praise in there.
It could have also put the movie even deeper in the red.
Spend money, make money, my friend.
Serenity had something money can't buy: it was damn good. Had it been anything but a studio pic it might've been considered an unqualified success. And in making its 25 mil it did make itself and Firefly known to a wider audience. Alright, box office stigma, but I think more people would pay to see a sequel than ever saw Serenity theatrically.