But I'm not sure I get how the Browncoats are so unavoidable, or how they'd be apparent at all to people who weren't already attached in some way to fandom.

This.

There are craxy people everywhere attached to everything. If I let them dictate my actions or will...then I'm not actually exercising will...am I?

People who have the luxury of getting crazed about essentially nothing of import just make me sad. And those who get crazed about the crazed? Even sadder.

Am I a fan? Yes. Did I organize a LOT of people to see Serenity? Why yes I did, thank you. Am I a Browncoat? For purposes of lighthearted shorthand only.

And as such, I'm not worried about the trilogy. If Joss wants to make them, they'll get made. I hope he does.

Thus sayeth the crazysadly devoted chick who's seen all 5 Prophecy films.

Maybe a "bring a friend" campaign would be a better idea, though.

Maybe an ad promoting a 'bring a friend' campaign...in a publication that reaches a lot of potential friends.

I can see gearing a Variety ad to influence certain industry folk, but beyond the 'biz', who reads Variety anyway?

I get upset about crazy fans because they make the rest of us look bad.

And then I realize that to society, I am always going to look bad, or at best weird, and if they weren't mocking me because of my Jossness, they'd be mocking my terrible taste in shoes.

they weren't mocking me because of my Jossness, they'd be mocking my terrible taste in shoes.

OMG. This is so completely me. Bless you for making me laugh out loud...at myself.

I'm just happy Serenity even exists. Is it disappointing that it wasn't #1 at the box office? Yes, in the sense that it would have been a very nice achievement, but #2 isn't anything to cry about, either. I'm just sitting back and enjoying the chance to see Serenity on the big screen.

As far as the evangelizing, there's no doubt it's definitely a dedicated fan base. I'm certainly a devoted fan (the area around my computer is littered with Serenity merchandise right now) who has tried to spread the word via old fashioned word-of-mouth to my friends who I think would enjoy it (and out of the group of eight who saw it with me Friday, I'd say 75% of them did), but to force the film down people's throats and attack anyone who doesn't think it's the greatest thing since sliced bread isn't the way to go. It disappoints me when I see reactions like that. (ETA: After posting, I read my tagline and realized it sounds contradictory to what I just wrote. Pretend the tagline isn't there.)

I must say that I am surprised, though, at just how many fans I encounter outside of the usual areas I'd expect. Many of the places I go online are fandom related, so buzz about something like Serenity is to be expected. But I've also seen posts in the off-topic area of a hockey message board and other places that aren't from overzealous fans trying to reach other audiences. They're people who found Firefly through some means and they're also excited about Serenity.

I was in line at the concession stand on Friday afternoon and the man behind me saw my Serenity t-shirt and started chatting with me. He was a Firefly fan who heard about the movie and had no idea about the internet-driven advance screenings and other stuff going on. Likewise, someone was looking at the script book at work. He caught part of an episode on Sci-Fi and bought the DVDs based off that. So, yes, it might be annoying if you're not a fan to see mentions of Serenity cropping up everywhere, but I think some of it is genuine buzz by people who might not have a clue about internet browncoats, etc.

I don't get the feelings of betrayal by Joss, either. When I sit down to watch or read something, I'm ultimately putting my trust in the creator(s) behind the work. I believe they have their reasons for their actions, and if that's the way they feel their story should be told, so be it, even if I disagree. I put my trust in their hands hoping that I feel fulfilled in return, but they don't owe me anything.

In non-serious fan news, my parents loved the movie, loved the show, but my mother never got why the show was called Firefly.

but #2 isn't anything to cry about, either.

Sadly, much of the time these days, it is. There is a big chunk of the Hollywood production mentality that says that if you don't open #1, you've failed (and certainly, a $10mil opening on a $45 mil film leaves a little something to be desired), however, there's also the subject of legs -- if a small movie has them, that can make up for a lot.

What's going to happen in this case? Don't know. Too soon to tell for sure, but I'll be very surprised if we get sequels.

Not that I'm "calling a time of death," mind you....

In non-serious fan news, my parents loved the movie, loved the show, but my mother never got why the show was called Firefly.

Did you explain about the ship?

> but #2 isn't anything to cry about, either.

Sadly, much of the time these days, it is

You've got me there when it comes to the overall finances. Thinking of a canceled TV show that got turned into a feature film, though, I think #2 (and #1 among new releases for the week) is a pretty good showing. I was worried something like Into the Blue would perform better, which really wouldn't bode well at all.

I did explain that Serenity was a Firefly class ship. My mother was like, @@.