Do we know the amount of time regularly scheduled for shows over history, to see how much landscape we're losing to advertising now?

Semantically, isn't it after the previous show ends?

Fair point. I posted from the viewpoint of switching on the TV for a certain programme - i.e. I'm here to watch Angel, not the preceding programme. Usually this results in a minute or two of commercials first.

Then there are shows like Alias which sometimes have more than ten minutes of show before the opening credits.

I've noticed that Alias has been cooperating with their advertisers more than many other shows. The deal with the Ford truck was a particularly obnoxious example. Moving the ad breaks around is another symptom of this I guess.

US shows run around 44 minutes for an hour long show and 23 for a half hour.

Signed,
Sees a Lot of Time-Coded Tapes at Work

Whilst I was visiting LA (was that really only three months ago?) and pottering about in the hotal room, I was repeatedly AMAZED at how many commercial breaks there were in "That 70's Show". One time I swear there was commercial, 90 second of show, then back to commercial. Crazy shit.

Do we know the amount of time regularly scheduled for shows over history, to see how much landscape we're losing to advertising now?

How would product placement fit into this? The Avaya phones on Angel, and the Ford truck on Alias for example. *ugh* I guess it works as I have their brands in my head.

Moving the ad breaks around is another symptom of this I guess.

I think the earlier ad breaks are probably sweeter for the sellers. I have no data to back this up, just a suspicion that most TV shows do precisely what the advertisers want.

Do we know the amount of time regularly scheduled for shows over history, to see how much landscape we're losing to advertising now?

I remember reading something at Vidiot.com a while back moaning about how the hourlongs were getting shorter and shorter... whole seconds being lost to commercials!

Liese = hottie

:-)

And Tamara, present company excluded on the gut-less financial types. I'm just a little jaded from having to build a company the hard way.

Tim's (me) biggest pet peeve is unmerited praise. I get sick of uninteresting ideas getting a great deal of support an hype. Actually, technology is a LOT like television. Subjective and almost all of it is short-sighted manipulation and BS.

Then every once and a while a real jewel comes along - i.e. any ME project + WF + whatever Tim's baby ends up being. Same with technology - you have to put up with a bunch of HomeGrocers.com and Value Americas to get an Apple or Sun Micro or SGI.

I think the earlier ad breaks are probably sweeter for the sellers.

I wonder how true that is with so many "commercial skip" features on VCR's and Tivos now. I've noticed that less programmes fade to black before switching to commercial - presumably to defeat such features. Could moving the ad breaks around be an attempt to combat this, as well as hook the "live" viewers in to watching the commercials?

Many of the network shows we do are reedited twice to make more room for commercials--once for network reruns and once for syndication, both times to make more room for commercials. So if you want to see ALL of Will & Grace, watch it the first time it's on.